Branding & Advertising
Clearance and compliance for the brand you're building in public. Azure Legal reviews marketing claims, influencer and endorsement agreements, and brand clearance work before a campaign goes live, when catching an issue is still cheap and easy.
Most brand and advertising exposure is cheap to prevent and expensive to fix. A name that wasn't cleared, a performance claim that isn't substantiated, an influencer agreement missing the FTC-required disclosure language: each one costs far more to fix once it's live and public than it would have cost to review beforehand.
Who This Is For
- Companies clearing a name or tagline before it goes on marketing materials
- Marketing teams that need a claims review cadence ahead of campaign launches
- Brands setting up influencer, affiliate, or endorsement agreements
What We Handle
- Brand name clearance & availability search
- Public-facing claims review for pitch materials & landing pages
- Advertising & marketing claim review
- FTC & state advertising-law review cadence
- Brand & trademark portfolio diligence for the acquirer
Common Agreements & Documents
- Brand Clearance Opinion
- Pitch Deck & Landing Page Claims Review Memo
- Influencer & Affiliate Agreement
- Brand & Trademark Usage Guidelines
- Brand & Trademark Diligence Summary
How We Work
Brand and advertising review is flat-fee per project or set up as a standing review cadence for teams that launch campaigns regularly, so marketing can loop in counsel before a launch date without worrying about an hourly clock running. You work directly with the attorney doing the review, which keeps turnaround fast enough to fit a real campaign timeline.
Frequently Asked Questions
How long does a name or tagline clearance take?
A basic availability search and clearance opinion usually turns around within a few business days. It moves faster with a short list of candidates than a single name, since it lets us flag conflicts early. If the first choice doesn't clear, we're not restarting the search from zero.
What actually needs FTC disclosure language?
Any material connection between a brand and the person promoting it, such as payment, free product, an affiliate commission, or an employment relationship, generally needs to be disclosed clearly, in a way a reasonable consumer would actually notice, not a hashtag buried at the end of a caption. We review the specific placement and wording. The FTC's guidance focuses on how a disclosure actually reads, regardless of whether one technically exists somewhere in the post.
Can you review campaign materials before they're finalized?
That's the ideal timing. Reviewing claims and creative while they're still editable is faster and cheaper than reviewing a campaign that's already approved internally and hard to change. A standing review cadence ahead of launch dates is usually the right setup for a team shipping campaigns on a regular schedule.
Clearing a name, reviewing marketing claims, or setting up an influencer agreement? Book a 30-minute call to talk through where you are.
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